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Financial rewards and behaviour change: a bad combination

Financial or other tangible rewards are unfit to induce a long lasting behaviour change. They induce extrinsic motivation which means people will fall back into their old behaviour as soon as the reward is withdrawn. By using compliments, the intrinsic motivation is incited which leads to a durable behaviour change.

Financial rewards and behaviour change: a unfit combination

Financial or other tangible rewards are unfit to induce a long lasting behaviour change. They incite extrinsic motivation. This means that the behaviour lasts as long as the reward is given. As soon as it is withdrawn, people will fall back into their old behaviour. When using compliments instead of tangible rewards, intrinsic motivation is incited. This leads to a more durable behaviour change because people do not attribute their change in behaviour to an external reward but to a personal motivation instead.

 
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