Maverick works in three phases to achieve behavioural change. Thorough research, evidence-based interventions, sound behaviour measurements and close involvement increase the efficiency and effectiveness of our work.
Research and analysis
Maverick provides a thorough problem analysis. Subsequently we carefully select appropriate techniques based on the latest scientific insights. The technique with the highest impact on behaviour will be isolated by first testing it in a real life situation.
Development and implementation
After the problem is clearly identified, Maverick develops an appropriate (creative) solution, implements it and monitors its progress.
At the end of each project, Maverick measures the strength of the effect. We do this by investigating actual behaviour rather than merely its indicators.