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Financial or other tangible rewards are unfit to induce a long lasting behaviour change. They induce extrinsic motivation which means people will fall back into their old behaviour as soon as the reward is withdrawn. By using compliments, the intrinsic motivation is incited which leads to a durable behaviour change.+
In collaboration with Interpolis, we developed the AutoModus-app to stimulate save driving. The reward system we developed and the texts we reformulated stimulated young drivers not to use their phone while driving.+