Maverick – for effective behavioural change

Maverick advises organisations confronted with behavioural issues. We use our knowledge of (un)conscious behavioural change techniques (i.e. nudging) to develop evidence-based advice and interventions. Maverick stands for practical solutions with maximum effect.

Welcome to Maverick

Maverick is specialised in behavioural change, also known as nudging. At the root of many problems lies behaviour. Maverick solves the problem by changing the undesired behaviour. The initial response of organisations is usually informing people and raising awareness. Although this is a good first step, it seldom leads to behavioural change. With our knowledge and techniques we do change actual behaviour. Whether it is about water conservation, reducing car usage or taking away resistance to change, our evidence-based and tailor-made route to behavioural change always succeeds.

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